Background...
Senior Project Manager and creative operations leader with 12+ years delivering complex, cross-functional initiatives from conception through launch across healthcare, media, and digital environments. I work at the intersection of structure and creativity: building the systems, workflows, and stakeholder alignment that let creative and marketing teams do their best work.
Most recently at Precision Analytical (creators of the DUTCH Test), I led provider activation programs reaching 65,000+ healthcare professionals monthly, drove an average 80%+ conversion rate on provider intake flows, and produced a sold-out event generating $52K+ in attributable revenue. I managed a full rebrand and website rebuild, launched a weekly podcast that grew from under 150K to nearly 600K total downloads, scaled a webinar program from a few hundred registrants to 2,000+ per event, and oversaw clinical and educational content production across every channel. My work spanned project management, campaign execution, content creation and operations, AI-assisted workflow automation, and cross-functional alignment across clinical, commercial, and marketing stakeholders.
Before healthcare, I spent nearly a decade in television and digital media production, managing complex, high-visibility projects for Netflix, HBO, A&E, National Geographic, and others, including Emmy-nominated programming. That background shaped how I operate: move fast without losing quality, align stakeholders with competing priorities, and build processes that scale without adding headcount.
What makes my perspective unique: I have been a Type 1 Diabetic since 1990 and an insulin pump and CGM user since 1998. I have spent 35 years personally navigating every layer of the U.S. healthcare system. I understand the patient journey because I live it every day. That ground-level experience informs how I think about friction, messaging, and what it actually takes to get people to act.
I am drawn to work that is "bigger" than the deliverable. Healthcare appeals to me because it changes lives. But my experience translates across industries anywhere that complex, cross-functional work needs structure, clarity, and someone who will see it through.
Education:
The University of Iowa 2012
B.A. Journalism & Mass Communication
B.A. Cultural Anthropology
Skills:
- Camera & Lighting Packages:
- Sony, Canon, DJI, etc.
- Project Management:
- Trello, Asana, Jira, Confluence, Atlassian, Notion, Wrike, Airtable, MS Project, Monday
- Collaboration & Communication:
- Slack, Microsoft Teams, Microsoft Office Suite, Google Workspace, Zoom
- Content & Publishing:
- HubSpot, Payload CMS, Riverside.fm, Frame.io, ShotPut Pro
- Creative & Production:
- Adobe Creative Suite, Avid Media Composer, Figma, Canva
- Social Platforms:
- Instagram, TikTok, LinkedIn, YouTube
- AI Tools:
- ChatGPT, Claude, Gemini
- General:
- Scheduling, Budgeting, Talent Management, Logistics
Fun Facts:
A passionate "car guy" and lifelong musician, Griffen stays busy playing music, riding bikes, playing frisbee and woodwork. He lives in the Chicagoland area with his wife, Monica, who is a television producer.
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